Social Media Marketing is simply taking advantage of existing Social Media platforms, like Facebook and Twitter, and turning them into free advertising.
Using Social Media to Your Advantage
At Capitol Tech Solutions, “social media” isn’t just a buzzword, it’s a powerful tool that we use to help our clients reach an intended target audience and succeed. From targeted audience selection to crafting the perfect brand image on Facebook, Twitter, Pandora, Pinterest, Yelp, Instagram, LinkedIn and other emerging platforms, let our team work with you to get it right the first time. Our expertise in the latest social media tools and trends, combined with our real world marketplace experience will deliver the social media results you need.
There are lots of ways to market to your customers or target audiences, such as cold calling, email blasts, mail out, TV ads, radio ads, etc. However, Social Media has turned into the MOST EFFECTIVE form of advertising hands down. Users engage with social media far more than other advertising mediums and the odds of them engaging are remarkably higher as well. Social media has become perhaps the most effective way ever to personalize and brand your business as well as market your products and services to existing and new customers. Due to data collection social media marketing also lets you target your wanted demographics more accurately and view your marketing performance.