Careers at Capitol Tech Solutions located in Sacramento, CA

Careers

Digital Marketing Implementation Specialist

Department: Digital Marketing

Location: Midtown Sacramento, CA

Job Description:

Reporting to the Digital Marketing Project Manager, the Digital Marketing Implementation Specialist will be responsible for client-based, social media marketing, search engine marketing and content management, as well as various administrative responsibilities related to our Digital Marketing SEO Initiatives.

Supports and implements projects that include: client-based social media campaign management (Facebook, Twitter, LinkedIn), social media ad buys, website content management and campaign-based reporting and analytics for our digital marketing clients.

Our clients range from retail to service establishments; however, we have a strong reputation for expertise within the field of political campaign marketing. We are a small company known for our customized work and expertise in several specific, niche industries.

Essential Job Functions:

  • Client-Based Digital Marketing & Website Content Management
    • Develop monthly social media marketing strategies for supported clients
    • Implement and maintain the client-based, social media campaigns across several social media platforms
    • Maintain metrics of performance for all online promotions to include targeted media placements within publications of interest to our target audience, online advertisements, opportunities for press and competitive analytics
    • Support targeted search engine optimization campaigns and strive for leadership positions on major search engines for the company web site based on core messaging and reach to target audiences
    • Research and provide reports on website trends, visitor traffic analysis and search engine optimization best practices
  • Market and Competitive Intelligence
    • Support the development of market intel communication tools
    • Conduct competitive and market research as required
    • Identify and update “Best Practices” for social media marketing and SEO implementation
  • Administrative
    • Organize, submit and track client invoices and report on recurring income
    • Assist the Digital Marketing Project Manager with the management of website development projects and support clients
    • Manage internal marketing events and communications

Experience/Qualifications:

  • Bachelor’s Degree in Communications or Marketing
  • At least two years’ experience in Marketing or Digital Marketing Communications
  • Proficient in Power Point, Microsoft Word and Excel
  • Proficient in social media and email campaign platforms – MailChimp, Constant Contact and ZOHO campaigns
  • Strong communication and interpersonal skills, including the ability to interact with staff at all levels of the organization with a professional and courteous attitude
  • Ability to multi-task and work in a professional work environment
  • Superior writing, editing, presentation and organization skills
  • Ability to work independently under short durations and deadlines
  • Ability to read and comprehend files, briefings and interpret data

What this opportunity offers:

  • Up to $45K base salary DOE
  • Performance-based bonuses may apply to the compensation package DOE
  • Product and Marketing training will be provided
  • Practical experience managing the implementation, execution and delivery of digital marketing campaigns and website design projects at a high level
  • A career path for growth in a small company with high visibility to senior management

This role offers you the opportunity to manage our projects and interact with our clients like it is your own business. You’ll manage customer development and satisfaction and have a direct impact on the product created for your customers and you will be directly compensated for your success.

Interested applicants who are organized, competitive and ambitious should e-mail their cover letter and resume to info@capitoltechsolutions.com



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(916) 443-5395