Tracking web analytics and user behavior can lead to conversion rate optimization design changes to help grow your business.
Marketing Content Can Drive Online Traffic
In web terms a "conversion" is whatever goal your website has for it's audience. Your conversion could be to sell a product, to get a phone call, to get an email, or to lead the customer to another location on the internet. Whatever your conversion goal is, all your audiences' behaviors can be tracked and analyzed through web analytics. These can provide insight to help improve your website's UI/UX design and increase conversions.