Recently, we took a trip to the Effie Yeaw Nature Preserve in Carmichael to do a photo shoot for their new website we created. We had a great experience, and wanted to share some photography tips that not only help create a great website, but that can be beneficial for all of your Digital Marketing.
Results are our top priority. We understand the importance of your business making money or seeing results from the money spent on marketing and we always advise on the best path we know of in obtaining that. We pride ourselves in running high performing marketing campaigns that stay within the budget and gain better than expected results.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of researching keywords or keyword phrases that people are using in search engines (i.e. Google and Bing) and placing them into a website in a way that shows search engines that your website's content is relevant to those searches. The process also includes researching competition and producing an ongoing analysis of the website, so that the website can be edited to better compete for keywords that are most likely to bring in relevant traffic. Imagine this ongoing process to be seen more as a marathon than a sprint - results can often been seen quickly, but they often take weeks or months of analysis and content creation.
Search Engine Marketing (SEM)
It's great to come up in the top searches, but the process can be difficult and take a long time in many instances. Paid advertising is a great way to get right infront of viewers without the wait. Paid advertising helps gain new customers, remind existing customers, and show off any special deals or promotions you're running. We can help create ads for you including the wording and graphics. We also review your ad's performance continually and provide you with reports that include recommended changes to help improve your ad's performance, which help's you save money and spend it more effectively. We primarily focus on Facebook Advertising and Google AdWords advertising, but we have experience adverising in a variety of other platforms.
Social Media Marketing (SMM)
At Capitol Tech Solutions, “social media” isn’t just a buzzword, it’s a powerful tool that we use to help our clients reach an intended target audience and succeed. From targeted audience selection to crafting the perfect brand image on Facebook, Twitter, Pandora, Pinterest, Yelp, Instagram, LinkedIn and other emerging platforms, let our team work with you to get it right the first time. Our expertise in the latest social media tools and trends, combined with our real world marketplace experience will deliver the social media results you need.
Content Marketing is the process of creating internal (on your website) and external (on other websites) content that talks about your website. Internal content often consists of a blog or news feed and can also include location specific pages to target people searching for a specific service/product in their area. External content, such as a Press Release, are great ways to tell the internet about your business or about a topic within your business. Both are great ways to focus on keywords that you want your website to rank for, which only happens when your website's content is relevant to the search. Our team can help research what terms are best to focus on ranking for and help generate generate and market that content.
Paid Online Advertising
Perhaps the most certain way to get your message in front of your target audience is through paid advertising. Paid advertising can range quite tremendously in size and scope. Often even a small budget can be effective, so don't be intimidated to run an expiremntal campaign to run a promotion or to create new customers. Our team can help you find the most effective and most affordable advertising route that best fits your campaign needs. We have extensive experience in advertising through News websites, Google AdWords, Facebook, Instagram, Twitter, and more.
Our team of web professionals has experience working with a large variety of political website campaigns, which often include the designing of a unique website that can receive help from volunteers and fanancial contributions. Our prefered tool for running political websites and website campaigns is NationBuilder due to it's competitive pricing and robust suite of online tools. The best 'Turn Key' solution: Out of the box even the basic plans provide more than enough support to equip most political parties and campaigns with all they need to succeed online.
Conversion Rate Optimization
In web terms a "conversion" is whatever goal your website has for it's audience. Your conversion could be to sell a product, to get a phone call, to get an email, or to lead the customer to another location on the internet. Whatever your conversion goal is, all your audiences' behaviors can be tracked and analyzed through web analytics. These can provide insight to help improve your website's UI/UX design and increase conversions.
TELL US ABOUT YOUR ONLINE MARKETING NEEDS
Wanting to run a new online marketing campaign? We can help! Tell us a little about your business and the campaign you'd like to run.