Help, I broke my WordPress site!
Author: Bobby Reed
Over the past several weeks, our team received two inquiries from customers with broken WordPress sites. The first business is a wine maker whose website was built on the WordPress platform. They moved on from the company that originally designed the site, and were told “anyone can update a WordPress site, it’s easy!”
Unfortunately, that just isn’t true. WordPress does make some updates very easy, but not all. The website hadn’t been updated for over a year, events were missing, and more importantly online orders were being missed. Our team was able to make the updates, modify the homepage popup, add images, export all orders, and fix the SSL certificate that had expired. We also updated all plugins, as most of them were out of date.
The second company received a message on their admin access that they had to update their platform for security reasons. They did the updates, but it broke the theme and they lost everything but the home page. The original theme was not responsive and was outdated, and the customer ended up designing a new website from the ground up. They needed to be up quickly since their existing website was no longer functional.
The two examples above highlight the primary issue we see with the WordPress platform, which is web designers create a website, and then hand it off to the client with no ongoing maintenance or updates. While this may seem cheap, it ends up costing a customer more in the long run in lost revenue and sales due to website issues. A successful website is a frequently changing marketing tool.
The internet landscape is in constantly evolving. From business changes to recent developments and critical technology changes, having a partner in marketing for your website will not only keep your site up to date, it will make your marketing investment dollars go farther.