In the digital marketing world, it is vital to understand which marketing strategy will produce the best results for your business. Two options are Search engine optimization (SEO) or pay-per-click advertising (PPC).
Join us on October 5, 2019, for the 6th Annual Sacramento Century Challenge sponsored by the Rotary Club of Sacramento. Proceeds from the fundraiser will benefit the Sacramento Children’s Home Crisis Nursery Program.
When potential customers search Google for a business such as yours, it’s important that your website be on the first page of search results, and not buried on other pages. At Capitol Tech Solutions, we can help your business appear on the first page of Google by implementing Search Engine Optimization (SEO). When your website reaches the first page of Google’s rankings, you will see an increase in traffic and leads.
We are proud to announce that our client, 1STOPlighting, has reached 10K followers on Instagram! 1STOPlighting, an eCommerce retailer located in Sacramento, CA, has built their business by successfully selling home lighting products through their online store.
We are in the era of mobile applications. Mobile applications are a popular alternative to mobile websites because of their efficiency and performance capabilities. If you are thinking about building an application for Android, iOS, or even Window phone platforms, Capitol Tech Solutions has got you covered!
I'm Chuck Merkle, a Senior FileMaker Pro developer since 1998. This year I was fortunate enough to attend the FileMaker Pro Annual Conference, and below is my take on the excellent event.
Our front-end web developer Alex Wright has recently achieved certification for Google Analytics. Google Analytics is one of the most popular analytics software on the market because of its ability to collect a massive amount of data related to how users are finding and interacting with websites. Having the ability to decipher the information provided by Google Analytics gives our web developers the ability to maximize the website performance of all our clients’ sites.
As cloud technologies grow, Cloud Architects are becoming more and more prevalent. A cloud architect is an IT professional who is responsible for overseeing a company's cloud computing strategy.
"We are excited to be selected by the California Energy Commission to work with their Renewables Portfolio Standards Online System," said Bobby Reed, CEO and founder of Capitol Tech Solutions.
At Capitol Tech Solutions we work with our clients to design, build, and optimize Internet of Things(IoT) applications. When discussing IoT devices that use cellular networks our clients usually have one of two comments.
At Capitol Tech Solutions we work with businesses of all sizes and are constantly offering the most up-to-date technology an digital trends for our clients. In keeping up with the latest technology we are seeing a great shift towards Internet of Things (IoT) acceptance.
“We are thrilled to have recently added four new employees to our CTS team,” said Bobby Reed, CEO and founder of Capitol Tech Solutions. “These additions are all on the digital marketing side of our business and will help meet the rapid growth we have seen in that area recently.
“We are thrilled to be included in the Business Journal’s list of largest software development companies in 2019,” said Bobby Reed, CEO and founder of Capitol Tech Solutions.
"We are very excited to officially be a Google Partner. We now have exclusive access to many Google training programs as we continue to offer our clients the best ad spend opportunities," said Bobby Reed, CEO and founder of CTS.
The digital marketing team at CTS has gathered a few of our favorite ingredients to create a “recipe” for a successful social media program. See what tips you can incorporate into your Social Media Marketing efforts below.
Big Brothers Big Sisters is an organization founded on providing children facing adversity with professionally-supported one-to-one mentoring relationships to make a positive impact in their lives.
Capitol Tech Solutions was recently honored with the 2018 "People Love Us on Yelp" Award. This is our third award this year alone for our digital marketing services. We were also honored with the 2018 Silver Davey Award and a Best of Sacramento Award for our work in digital marketing and web design.
This past Thanksgiving, Capitol Tech Solutions (CTS) participated in the annual Sacramento Run to Feed the Hungry. The fun run supports the efforts of the Sacramento Food Bank & Family Services (SFBFS), which provides food, clothing, education and hope to 157,000 men, women and children each month.
Are you customers finding you online? Just having a website for your business isn’t enough these days. There are multiple factors that can help or hurt how Google and other search engines rank your website. Luckily you have found your FREE Website and SEO Analysis Report!
We recently published an article about Creating Content and How it Helps Your Business Succeed Online. The post discussed topics ranging from how content marketing helps increase your website traffic to the different platforms and methods people use to consume content.
Capitol Tech Solutions was recently presented with the prestigious 2018 Davey Award on behalf of the Academy of Interactive & Visual Arts. CTS is being recognized for the third time with a Silver Davey Award in the Legal and Law Services category for their website design work for Abrate and Olsen.
Capitol Tech Solutions SIS Division recently achieved certification for PowerSchool Unified Classroom Training. This certification broadens our teams knowledge of PowerSchool, and allows us to continue to grow and support PowerSchool’s incredible growth.
Capitol Tech Solutions, a Sacramento-based Digital Marketing Agency, expands their team of website design and applications development specialists
Cycling Fundraising Event Benefits the Sacramento Children’s Home Crisis Nursery Program...
PowerSchool is a powerful platform that can, in their words “Power your School District”. Within the last 3 years, PowerSchool has acquired several companies, and has merged the various companies to provide what they call a Unified Classroom. Now, not only can you manage your day to day data with their School Information System (SIS) product, but you can integrate learning, Assessment, and other tools to streamline your district operations.
We are excited to announce that CTS has joined the West Sacramento Chamber of Commerce. We believe that the Chamber provides Small Businesses in West Sacramento and surrounding areas many benefits. Our primary reason for joining the Chamber is the opportunity to network with the Small Business Owners and Employees that are creating an enormous impact on the business community.
Website development has become more and more complex over time despite efforts to simplify it. The rules continue to change and the range of languages that are accessibility increase and evolve. This creates a scenario where it becomes more and more dangerous to make even simple changes and expect the output to be exactly the same as what was intended or imagined.
Capitol Tech Solutions is honored to receive the 2017 “People Love Us on Yelp” Award. This is the latest award that we have received for our dedicated Digital Marketing work over the last year. Our team previously received a 2017 WebAward from the Web Marketing Association and a 2017 Silver Davey Award for Web Design.
With all the demands of running a business, time is a vital commodity. You have a wealth of knowledge about your industry, customers, and how your business runs. If this is all that was required to succeed, you would be a millionaire in no time. But the reality is there are so many other business needs that can take time away from what you do best. Developing and executing a successful Digital Marketing Strategy can top the time drain list.
What a wonderful year 2017 was for Capitol Tech Solutions. Like any business, there were ups and downs, but ultimately, we grew our team, increased Digital Marketing revenue, and positioned ourselves well for the future.
For the 2nd time in 2017, Sacramento Digital Agency Capitol Tech Solutions earned an award for Website Design. CTS was presented with a Silver Davey Award for Wed Design.
Shopify and Instagram will soon give Shopify Online Stores another sales channel for their products with Instagram Shopping. Select Shopify accounts have already begun the testing process and the feature expected to be rolled out to all accounts soon.
To celebrate Sacramento's Run to Feed the Hungry 2017, we're giving away a Fitbit Charge 2! We'll be Live Streaming the event on Facebook as participants of the 10K pass the Capitol Tech Solutions' Midtown office at 2831 G Street (we're located near the halfway point on the course).
Online shopping is growing at a rapid pace. Global online retail sales are estimated to reach 8.8% of total retail spending in 2018. In the US alone, about a third of Millennials are making many of their purchases online. Their spending tops $600 billion annually, accounting for 28% of all daily per-person consumer spending according to Forbes.
One of the most frequent questions that we get from clients is, “What can I do to help generate traffic to my website?” We have found that clients get the most value by creating relevant content that answers the questions about their business that potential customers are searching for. This strategy is referred to as Content Marketing.
As the CEO of Capitol Tech Solutions, I am constantly on the lookout for the best future Marketing Professionals in the Sacramento Region. By consistently communicating with the great professors at Sacramento State and UC Davis, I have had the opportunity to be introduced and hire many local graduates that have become key members of our team. To give back, I am always looking for ways to contribute to the education of the future Business Professionals that will lead our industry in the future.
When a client wants to build the next great mobile app, the first question is generally some variation of:
Capitol Tech Solutions, a Sacramento based Digital Marketing Agency, announced today they have been acknowledged by the Web Marketing Association receiving the Medical Standard of Excellence Award for their exceptional Website Design and Development work on the new website for Midtown Dental. Each year, the Web Marketing Association bestows this award as part of their annual WebAward Competition. Since 1997, the WebAwards are recognized as the premier industry based Website Award program in the world.
Search Engine Optimization (SEO) is a hot buzz term in Digital Marketing. But, what is Search Engine Optimization and why is it important? The quick answer is that building a new website, no matter how amazing it is, does not guarantee that it’ll effectively drive traffic to the site. When potential customers are searching the web for answers to satisfy a need, or answer a question, they may be looking for your services. Knowing whom your target audience is, and what your prospective customers are searching for is vital to the success of your online business front.
Capitol Tech Solutions recently qualified as Shopify Experts for store setups. If you have an existing store and want it migrated into Shopify we can help. If you want to create a brand new store from scratch we can help with that too. We can make plug-in recommendations when needed and make unique customizations to your theme so that your store looks one-of-a-kind.
Our Award-Winning Digital Marketing Agency continues its rapid growth to expand SEO, Paid Search, & Social Media Marketing services with two new employees.
2016 wrapped up with some impressive website designs and 2017 has resulted in a huge influx of new sites. All the new designs are fully responsive and each feature unique design layouts and new animation effects.
Every day in our office, we work to market our clients business on the web and improve their business. From creating websites to Search Engine Optimization (SEO) and Search Engine Marketing, our team of experts develops the best marketing plan for all of our clients. Below are some of the results of our work for the month of May.
Join us in celebrating the opening of our new office with food, drinks, and music. This May 13, 2017 from 4pm to 7pm. at 2831 G Street, #110 Sacramento, CA 95816.
Recently, we took a trip to the Effie Yeaw Nature Preserve in Carmichael to do a photo shoot for their new website we created. We had a great experience, and wanted to share some photography tips that not only help create a great website, but that can be beneficial for all of your Digital Marketing.
Traditionally a combination of separate online tools would be used and managed with their own logins, interfaces, and support. An example might be using WordPress for a blog, MailChimp for newsletters and email audience engagement, Salesforce for Customer Relationship Management (CRM) and PayPal as a payment gateway and invoicing tool.
Earlier this year migration from Magento to Shopify was announced to receive a major overhaul so that the process was simpler and more compatible. Already we've began the process of helping a client with that very process. Shopify is continuing to make efforts to help that process extend over to even more platforms including BigCommerce, Volusion and Mozu.
The fall has technically began despite the high temperatures and the CTS team has rolled out some new fully responsive websites. The site designs include some nice animation effects with both light and dark design themes. Quarter 4 of this year is loaded with some very exciting new projects and website designs that we look forward to showing you in the upcoming months.
That is a call our web design team often receives from small businesses who have a site developed on the WordPress platform. While there can be many reasons for the issue, the underlying cause is generally the same; the technology is constantly changing, which means your WordPress themes and plug-ins need to change as well, and updating them (or not updating them!) can cause problems. Without a true partner in the web business, you could be left with a website that doesn’t function properly, leading to a wasted investment.
After years of looking, two midtown Sacramento businesses have found and bought permanent homes. Escrow closed last week on the purchase of 2831 G St. by Capitol Tech Solutions and Midtown Dental Group. The property on two parcels includes a two-story, 10,000-square-foot office building and 24 parking spots, a considerable number for many midtown buildings.
Typography has been important for printed materials, though it has not always been as important for the web. Modern web design techniques have been changing this quite significantly and researchers are finding that typography can play a huge role in design and has a measurable impact on your readers.
You may have noticed how in many question based searches Google now offers answers before requiring you to actually go to a website. This is what has been coined a "Featured Snippet" and really has nothing to do with any code you placed on a page, but rather how Google is displaying an answer to a question based search in their search engine.
No doubt you've already heard about Pokemon Go and you've likely seen people of all ages walking around staring into their phones playing it. Not only is Pokemon Go a huge gaming fad right now, but it's also a great opportunity to bring in business. Businesses' all across the states are reporting huge boosts in their walk-in sales using some fairly inexpensive tactics.
Capitol Tech Solutions, a Sacramento web design firm, was named a winner of the 2016 "Top 10 Best Web Design Firms" award by Top Design Firms, a nationally recognized authority in internet site design. Capitol Tech Solutions beat out thousands of other competitors throughout the country to take home these prestigious honors.
Facebook advertising performs significantly better than many other forms of digital marketing that I've tried. For email marketing I've found anywhere around 1-2% is pretty average and that's very similar for Google AdWords. For Facebook advertising I've found 2% to actually be a low performance number and have seen highs above even 10%. That's pretty incredible to have 1 out of every 10 viewers click on your ad!
Let's face it --our website is a key portal to our company and our brand. It's typically the first impression customers see and work with and a keystone of our marketing efforts. If a website overhaul or refresh is in your future, don't go it alone! Learn from the experience of our speakers and your fellow marketing professionals!
The summer has officially begun. This latest quarter we've produced more outstanding and fully responsive website designs, many featuring some subtle and impressive animation effects. If you ever see any animation effects on sites that we've designed and would like to see something similar on your side please reach out to us. Animation effects can be a great way to highlight your page's content and grab your viewers' attention.
As a web design and digital marketing company, it is important to us to present out clients with accurate web traffic data. Unfortunately, there are a both spam bots and monitoring services that access your site and skew your analytic results. We will focus on setting up filters today to attempt to only show results of human eyeballs viewing the site, not computer generated spam or monitoring services. This will more accurately reflect how real people interact with your website...
Let's face it --our website is a key portal to our company and our brand. It's typically the first impression customers see and work with. Is yours getting a bit dowdy? Been a few years since it's been updated or created? Does it accurately reflect your firm's products and services? If a website overhaul or refresh is in your future, then you have to attend AMA Sacramento Valley's May 25th session on surviving your next website update.
March was a great month and our team finished making some great looking websites. All our websites are designed to be fully responsive so that they look great no matter what size your screen is and no matter what device you're using to look at it with. Check them out!
Are you ready for the CA Custom Field Data Migration? Will your migration be successful? Will you lose data? Our developers were part of the team that WROTE the migrations for PowerSchool in California, and can now help you migrate without issues.
I'll start by assuming a couple things: (1) you may be tech savvy, but aren't very comfortable working with website languages like HTML, CSS and JavaScript, and (2) you will be attempting to use some kind of software to build your website.
This month we launched our 131st website. Our Facebook page surpassed 200 likes. Like us today if you don't already! We are currently looking to hire some more web designers, web developers, and content & marketing writers.
After a 2 years hiatus our Newsletter is back and here to stay. We are planning to send out a newsletter each month to keep you updated with both our company and the tech industry as a whole.