Website Redesign for Andrews Braces Orthodontics

Fresh branding and responsive design to support practice growth and a better patient experience.

Before Screenshot of Personalized Orthodontics website redesign

After Screenshot of Personalized Orthodontics website redesign

Website Redesign Project & Client Details

Client: Personalized Orthodontics (Andrews Braces)
Date: April 2025
Website: Personalized Orthodontics
Technologies:
- HTML5
- CSS3
- jQuery
- Secure Socket Layer (SSL)
- WordPress
Devices:
- Smartphones: iPhone, Android
- iPads & Tablets
- Laptop
- Desktop
Compatible Browsers:
- Google Chrome
- Mozilla Firefox
- Safari
- Microsoft Edge
- IE 9+
- Opera

The Challenge

Andrews Braces, a leading orthodontics practice serving the Reno–Sparks region of Northern Nevada, sought to modernize their digital presence to better reflect the high-quality care they provide. Their previous site was dated, difficult to navigate on mobile devices, and lacked a cohesive brand identity that could distinguish them in a competitive and growing local market.

With more patients turning to digital channels to research treatment options and book appointments, the practice needed a website that was fast, mobile-friendly, and reflective of its approachable and professional brand. Project goals included a full rebrand, content refresh, and mobile optimization.

Our Approach

Capitol Tech Solutions partnered with the Andrews Braces team to redesign the site using our standard 10-week development approach, beginning with collaborative discovery sessions and visual brand refinement. We worked closely with the client to define a tone that felt both trusted and family-focused, reflecting the team’s commitment to personalized patient care.

The new website was developed in WordPress using the BRICKS builder, enabling mobile-first layouts, scalable design blocks, and easy backend editing for staff. In parallel with the website redesign, CTS led a light rebranding effort including new logo files, typography, color palette, and layout guidelines.

Core content areas such as Services, Meet the Team, Patient Info, and Appointment Requests were restructured for clarity, user experience, and conversion. All updates were built with long-term scalability and accessibility in mind.

Key components of the build included:

Complete website redesign with rebranding integration
Mobile-first development using WordPress and Bricks
Streamlined UX for appointment flow and service pages
Responsive layout optimized for both mobile and desktop
SEO-friendly site structure for local search performance
Project delivered in 10 weeks, from kickoff to launch

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Results

The updated Andrews Braces website reflects a modernized brand and provides a vastly improved user experience across devices. With clear calls-to-action and a friendly visual identity, the site now helps drive new patient inquiries while making day-to-day updates easier for staff.