Date: October, 2017
Technologies: PHP, MSSQL, Windows Service, Facebook API
El Dorado County District Attorney Wants to Optimize Their Social Media Engagement and Streamline the Posting Process of Reoccurring Social Media Posts
Our team of programmers have worked previously with the Facebook API to create custom posts, engagements, and search tools, and knew the task could be completed via the API and some custom PHP code that would run on an automated basis.
Utilize the Publicly Available Facebook API to Automate the Social Media Posting Process
Our team also researched the best time for the posts. Since these were going out on a regular basis, we determined getting them out just after lunch gave us the highest average click through rate of the post. According to Fast Company, there is a lull in the afternoon where more people are checking their Facebook posts, and our engagement will increase during that time frame. Reaching the maximum user base is critical to us.
Automate Data Collection via a Web Crawler
Utilize Custom PHP to Call the Facebook API and Share a Link
Our automated Facebook posts have been a great asset for our social media page and our community. It removes a time consuming process our staff had to do on a regular basis, and didn’t do on weekends. Through the API, we are exploring other ways to effectively communicate to our community.
Automated Facebook Posts Lead to More User Engagement
Our goal at Capitol Tech Solutions is to be your trusted, long-term digital partner. We believe in working with you to develop a solution that will not only help you today, but into the future.
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