Fortune & Associates Shopify Project Details
- Client: Fortune & Associates
- Date: January 2019
- Website: Fortune & Associates
- Compatible Browsers:
Fortune & Associates, a Company Devoted to Improving Educational Success of Minority Children Seeks an Ecommerce Website
The Fortune & Associates team began to search for a web-based solution that would not only help people find their resource library but also give them access to it with a quick transaction. Their searching lead them to Capitol Tech Solutions. In our discussions leading up to the website development the client communicated their desire to have a website that would not only be a marketing platform but also have a sales component. The client’s previous website did support eCommerce, but the design of the website did not encourage users to purchase items. As official Shopify experts we realized we could design and develop a Shopify website that would satisfy all our client’s needs.
Through our discussion of the client’s needs we devised the project goal to create a Shopify website that would better represent Fortune & Associates and their resource library. We also wanted to improve the ecommerce functionality provided with their previous site by allowing users to purchase books and videos with only three clicks of a mouse.
Bridging the Gap Between Educational Resources and Online Accessibility
Another issue the previous website was experiencing was their checkout process was not very user friendly making the online purchasing process cumbersome. The Shopify platform has a great user interface from putting an item into your shopping cart to completing the purchase Shopify makes the process simple. Shopify even makes processing credit card transaction easy on the merchant thanks to stripe, a third-party credit card processor that fully integrates with the Shopify interface and administration panel.
The streamlining of Fortune & Associates purchasable resources selection and purchase process has decreased the time between selection and completed transaction as well as dropped the number of abandoned carts.
Robert, Sara, Jeremy and Marik were professional, helpful and creative in developing a website that my organization needed to expand and improve our online functionality, content and branding. We love our new website. Thank you Capitol Tech Solutions.