5 Reasons why we write better content than a CEO
Author: Lyna Vu
Bill Gates once said, “Content is King,” and at Capitol Tech Solutions we wholeheartedly agree with this statement.
A website with a variety of content will see improved Search Engine Optimization(SEO), and the foundation of that variety is content writing. Everything you post on the internet is tied together by well-written content. For example, even a video needs written content with SEO value in order to drive web traffic.
Many think writing content is easy, but it can become time-consuming to create quality content on a regular basis. In order to produce content that actually gets results there must be attention to detail, advanced planning, and an understanding of how SEO works. If your business doesn’t have a marketing expert or content-creation specialist on staff, keep reading to find out how Capitol Tech Solutions can help.
At Capitol Tech Solutions, our digital marketing team can increase website conversions with high-level content that is always up-to-date. Here are a few reasons why we can write better than the CEO of a company.
#1 We take the time to understand your problem
We write content that resonates with our clients (and their customers), by gaining an in-depth understanding of each clients’ challenges and goals. When you partner with Capitol Tech Solutions you are provided with customized solutions that zero in on your unique concerns while outlining a clear route to success.
#2 We are trained to write for the web
It’s not enough to just be a good writer, web content must be created with an SEO strategy in mind or the writing has no value at all. Our team has been trained to write for the web specifically, which means we understand the value of SEO, how to find keywords, and how to write around those keywords. Every day our team writes content for the web that drives traffic to our clients’ websites and moves those sites up the search engine rankings. Many of the CTS team have achieved certifications from Hubspot and we are all continuously staying up-to-date on SEO algorithms so that our writing looks good and works hard.
#3 We earned degrees in writing
The CEO of your company probably didn’t go to school to write, but at CTS we have team members who have earned degrees in writing because they enjoy writing enough to make it the focus of their career. On the other hand, the CEO of your company has skills that are more in line with the day-to-day operation of your business. Their time is better spent focusing on your business, rather than trying to come up with SEO-friendly written content on a consistent basis.
#4 We do extensive research
Our digital marketing team has years of experience writing for several industries such as dental services, non-profit organizations, law firms, and political advocacy.
When we partner with a company we do extensive research to become experts in that company’s industry. We learn everything about our client’s business, but then also do a deep dive into our client’s competitors as well. We investigate what is working and not working for both our clients and their competition, then we leverage that knowledge to create a winning marketing strategy for our clients.
#5 We have the time and bandwidth
A lot of times when we start working with a company they are very ambitious about the amount of content they plan to create in-house. Even without a dedicated marketing manager or content creator many companies still believe they can get the writing work done. But the fact is, it takes a lot of time and effort to write successful web content, and most of our clients’ employees are already spending a majority of their time and effort focused on the day-to-day success of the business. There simply isn’t enough bandwidth to create content, and without that content a digital marketing plan simply won’t succeed. That is where Capitol Tech Solutions comes in.
Partner up with CTS for digital marketing success!
We work closely with a company’s decision-makers to create content that exceeds expectations, engages potential customers, and increases web traffic. And most importantly, we do all this while our clients’ employees focus on running their business well.
If you are looking for a true partner in your digital marketing success, Capitol Tech Solutions has the expertise, talent, and track record to get the job done.