Content Marketing is a Search Engine Optimization (SEO) strategy to help build your website's content both on and off-site to help your website rank better in Search Engines.
Marketing Content Can Drive Online Traffic
Content Marketing helps drive online traffic to your website by creating and refining on-site and off-site content focused on specific keywords. If done properly, content marketing can help your website rank better in Google and Bing's Search Engine Results Page (SERP). Content Marketing should include uniform & comprehensive directory listings, social media marketing, and effectively written on-site material that follow the latest in Search Engine Optimization (SEO) recommended practices.