Recently, we took a trip to the Effie Yeaw Nature Preserve in Carmichael to do a photo shoot for their new website we created. We had a great experience, and wanted to share some photography tips that not only help create a great website, but that can be beneficial for all of your Digital Marketing.
You have developed a website for your business, but how are potential customers going to find you? Internet users will likely head to a search engine like Google and search for a business category and location, such as “Web Design Sacramento.” However, the likelihood of someone finding and actually clicking on your website is very slim if you don’t come up on the first page in Google. Search Engine Optimization, or SEO, is the process of marketing your business properly online so your website appears highly in search results.
Essentials of SEO
Our SEO Process
What sets us apart from other SEO firms is our hands on approach to understanding your business. We become an extension of your marketing, and take the time to learn your business, what makes it tic, and the objectives you are trying to accomplish. We schedule regular in person monthly meetings to strategize on a digital marketing plan, and assure we are focusing on the terms and keywords relevant to your business.
We tie our success to your business success, and together with your team strategize on a plan. Our SEO plans run for a minimum of 6 months, and our structure has proven to show SEO results for our customers. From the very beginning of the relationship, we have a customized list of tasks that our team implements to achieve results.
Gaines Insurance – Gaines Insurance is a small insurance agency with 7 employees. They had a website but it was receiving little incoming organic traffic. They had invested over $1000 a month into a radio campaign that yielded very little inbound leads. The owners of this insurance agency turned to Capitol Tech Solutions to help grow their business, work on their SEO efforts and help get found online. Our team worked with Gaines Insurance to determine a strategy, determine important key words, and an online marketing strategy. Within 6 months, they appeared on the first page of Google on 5 important key words, and received up to 4 calls per week for new business.