4 Tips for Creating a Successful Website
A website will help your business grow by utilizing your online presence to target and engage with new customers. A website is the backbone that supports all of your other digital marketing strategies, such as SEO, social media marketing, paid online advertising, and content marketing.
But putting together a website for your business can seem like a daunting task. You want your site to be an engaging and informative representation of your brand and company culture. You need images, content, and structure. But where do you start?
The digital marketing team at Capitol Tech Solutions has years of experience creating award-winning websites for large and small businesses, nonprofits, and government agencies. We partner with our clients to create eye-catching websites that fit their unique business goals. At the beginning of every project the CTS team outlines the different pieces that are needed for a successful website.
No matter the size of your company or your unique business goals, these four tips will get your website going in the right direction.
1. Graphic Material that catches the eye
Strong graphic material can stimulate aesthetic senses and increase connections with your viewers.
Logo: Your business identity starts with your logo in the highest resolution possible – preferably an .ai or .eps file type.
New images: People respond to professional and engaging imagery, so gather as many high quality images as you can and give them descriptive filenames. No images? No problem, check out istockphoto.com for countless royalty free image options.
Color scheme: Everyone loves a great color scheme. Do you have particular colors you like? Provide the CYMK or RGB colors. If not, describe what you want, or find images that demonstrate your preferences.
Are you inspired by other websites? Put together a list of websites you like and make note of what you like most about them. This gives a visual representation of what you like and can provide a good starting point for design ideas.
2. Create a strong website structure
As you begin thinking about your website and how your content will be distributed, it’s important to focus on a site organization that will help visitors easily find what they are looking for.
Sitemap: What content pages will your website contain? We call this your sitemap. Most sites have some unique and some common pages. Think about what needs to be on your site.
Homepage: A modern website homepage has 4 -7 sections of content. Think about short content and descriptive images that can go on your homepage.
Call to action: Once people get to your website, what do you want them to do? Contact Us, Register Now, Call Us, Sign Up, Learn More, Get More, and Buy Now are a few options.
3. Create engaging website content
Now that you have your images and website structure, you need to create the content for your website. Here are some helpful ideas:
Value statement: First impressions go a long way. What is the first message and imagery a site visitor will see when they see your website? Think about your elevator pitch and what your business does that will help you stand out and be more memorable.
About Us: Answer the critical questions of the who, what, why, where, and how of your organization. The prospective client should conclude from the About Us content that your organization is qualified to solve their needs or fill their requirements.
Services/Products: What services or products do you offer, and why are they better than your competition? Describe with common industry terms what you do, get specific client testimonials, and elaborate on why you are better than competitors.
News/Blogs: What has been happening in your business or industry? Come up with some ideas for recent stories and write them for use on your news or blog page.
Testimonials: Get real people to say in their own words why you are so great. If you can get permission to use their name, title, and photo, it makes the testimonial even more powerful.
Other pages: There is no limit to the number of pages on a website, so if you have more content, add it to the site.
4. Get technical with details
Websites are a bit technical, so start gathering the items below, or reach out to a professional IT team for assistance.
- Domain name
- Access to the existing site
- Google My Business login
- Social media sites
Our digital marketing agency looks forward to going on this journey with you
Creating a successful website for your business doesn’t have to be an overwhelming task. The award-winning team at CTS has years of experience partnering with businesses of all sizes to create engaging websites that convert visitors into customers. If you are ready to grow your business and expand your online presence reach out to CTS for a free website consultation.
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