Social Media Marketing Business Services
Social Media Marketing is simply taking advantage of the advertising opportunities provided through Social Media platforms like Facebook and Twitter to increase your brands presence and grow your business.
How to Use the Benefits of Social Media Marketing to Your Business's Advantage
At Capitol Tech Solutions, "social media" isn't just a buzzword, it's a powerful tool that we use to help our clients reach an intended target audience, build their brand, and succeed.
Social media marketing can accomplish a variety of business objectives, but just posting alone won't achieve those goals. A comprehensive marketing strategy can help you sell more products online, reach a specific micro-targeted audience, build your brand, or generate leads across several platforms, including Facebook, Twitter, Pinterest, Yelp, Instagram, and LinkedIn.
Everyone wants their business to grow and go viral but is building up your following and posting once a week enough?
For businesses seeking tangible results, the answer is no. As a results-driven agency, we understand what it takes to create tangible results through social media marketing.
A comprehensive strategy to build your audience, engage with your followers, and release personal stories to differentiate your business from the rest are all necessary to build long term success and stronger brand awareness.
Before we start, the team at Capitol Tech Solutions first learns about your businesses goals, how we can reach and market to your chosen target demographics and determine what measurable results will contribute to achieving your goals.
Chances are you already utilize one social media platform to market your business but aren't noticing a significant impact. Let our team work with you to develop a social media marketing strategy that delivers quantifiable results.
Developing a Social Media Strategy
At Capitol Tech Solutions, we work with you to learn about your business and develop a unique social media strategy tailored to achieve your business goals. Let us help you leverage the best social media marketing methods and analytics tools to yield the greatest return on your investment.
El Dorado County Distrcit Attorney's office triples average daily post reach with comprehensive social strategy led by Capitol Tech Solutions.
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What We Do That Makes Us The Best
Platform Research and Selection
It can be overwhelming at times to choose a particular social media platform to engage with your existing and potential customer base - that's where Capitol Tech Solutions can help. Our team will work with you to learn your business and apply the knowledge gained with our proven methods and expertise to determine what platform(s) can be used to achieve your goals.
Increase Brand Presence and Marketing Reach
Every company wants to grow their business, but few leverage the proper social media marketing methods that will help them engage and grow their brand. We can help you utilize various proven growth methods to expand your reach to a real audience that falls within your ideal target market. Let us do the work to determine the best time for you to post on different platforms and help you craft content that doesn't just get noticed but promotes engagement.
Increase Direct Engagement & Brand Recognition
"Engagement" can feel like just another online buzz word without context. Engagement is the general term used to describe the interaction between business and their supporters.
These interactions can be when your supporters' comment or share a post you created, which helps extend the reach of your message. Responding to your supporters' comments is also a simple yet powerful way to engage with them and cultivate your brand image. Don't miss opportunities to engage with your supporters. We've successfully managed our clients' engagement with their audience for years, which has resulted in an increase in their brand recognition and growth.
Utilizing Viral Referral Marketing to Engage Your Supporters
Have you considered partnering with other brands to grow your audience? Our team can develop and implement a strategic plan to partner with the right brands to grow your audience and more importantly, your emailing list.
Do your customers even know that you're on social media? It's important to be able to reach your customers through multiple facets, email being one of the most important.
We utilize a referral marketing platform called UpViral to gain valuable information about our clients' followers and generate valuable leads and contacts for our clients' marketing efforts.
Leverage the Power of Brand Ambassadors and Influencers
Getting people to publicly endorse your brand is a tricky but worthwhile marketing opportunity. When brand ambassadors or social media influencers endorse your brand, they extend your marketing message to their own personal sphere of influence - which can be potentially millions of their trusted followers. This helps increase your brand's presence and has the opportunity to generate an abundant amount of customer leads.
We can work with you to ensure you leverage the right brand ambassadors and influencers. We have strong relationships in various industries with numerous influencers and can help connect your business with these public figures.
Grow with Social Media Ads
Curating unique content for each social media platform is a great way to reach existing and potential customers. However, there is even more you can do to extend your reach to the audience you want to attract.
Opting to utilize the paid advertisement features on social media platforms Facebook, Instagram, and Twitter grants you access to valuable demographic data and retargeting methods. With the use of advanced analytics tools like Facebook Pixel, we have valuable data on how people visit your website from social media platforms and retarget with ads to correlate with how they use your website. This allows our social media marketing team to make data-driven decisions that will bolster your firing power to get people to your website.
Social media has drastically evolved from the days of sharing images and posts to becoming a fully-fledged business platform. From having online stores to shopping, sharing, and ecommerce functionality, social media has bolstered its value in an affordable way that now challenges TV for advertisement power.
Setting up eCommerce click-to-shop capability for your business social media accounts allows your existing or new customers to purchase anything from your product database. Our social media eCommerce experts have utilized Facebook and Instagram's shopping feature for many clients, increasing their overall bottom-line.
Analysis of Social Media Marketing Success Metrics
Developing a strategy is just the beginning of your social media marketing efforts. It's important to consistently measure the effectiveness of your strategy to refine and refocus your efforts with new insights and metrics. Our team of social media marketing consultants can help you utilize the right tools and interpret your key success metrics to refine your strategy around what has proven to work.