SEM is a paid form of advertising that lets you place your ad directly at the top or near the top of Search Engine Result Pages (SERP) when specific keywords or search terms are typed in.
Marketing on Search Engines
It's great to come up in the top searches, but the process can be difficult and take a long time in many instances. Paid advertising is a great way to get right in front of viewers without the wait. Paid advertising helps gain new customers, remind existing customers, and show off any special deals or promotions you're running. We can help create ads for you including the wording and graphics. We also review your ad's performance continually and provide you with reports that include recommended changes to help improve your ad's performance, which help's you save money and spend it more effectively. We primarily focus on Facebook Advertising and Google AdWords advertising, but we have experience advertising in a variety of other platforms.
The easiest way to increase your website’s visibility is to employ Search Engine Marketing (SEM). This involves purchasing text, image, or video advertisements from Google, Facebook, and various vendors. At Capitol Tech Solutions, we navigate the more complicated aspects of this for you by conducting marketing research for the best search terms, what angle to take, and last but not least we measure the effectiveness of the advertising campaign.