User Experience (UX) & User Interface (UI) is more important than design by itself. In other words, it's more important that your users can find and enjoy your website's material than it is to only be visually impressive.
The Importance of User Experience (UX)
User Experience (UX) and User Interface (UI) are two major components of a website’s design. Good UI Design moves the research about the customers’ wants and needs into an attractive and responsive format for them to use. Good UX Design connects your business goals to your customer’s needs in as fluid a way as possible. Our UI and UX Designers work with you to create a website that is aesthetically pleasing, but also easy to use.