Analytics provide insight into how people are finding your website and how they are behaving once they arrive. These inights can lead to much need changes to a website or the server it's hosted in.
Website Analytic Insights
Analytics can provide insights that lead to many changes on a website. Find what users are searching for and how they are arriving at your website. Also, discover how your viewers are behaving once they arrive. Find answers to valuable questions like: "where do they go next?", "how long do they stay?", "what do they click?", or "What device are they using when viewing the website?" Answers to those questions and other insights can often lead to valuable re-designs to either a website or the calls to action on the website. Optimizing what viewers see and how fast the pages load can make subtle or huge differences that very often lead to an increase in business.